Case studies

Examples of how a combination of Pivot Playbook themes works in practice.

Cross-sector collaboration to meet urgent challenges, profitably.

Pivoting cross-sector approaches to environmental challenges by redefining the problem and applying a creative process that encouraged people to confidently express their knowledge and creative mindsets, collaborate, and design solutions - all with a focus on creating shared value.

Placing economic and environmental impact at the centre of the value proposition.

Pivoting the entrenched attitudes and behaviours of procurement leaders to accept and endorse an alternative source of food, and reduce waste to landfill, by choosing Yüme. Re-positioning a challenger brand behind a universally resonant purpose - the love for food.

Supporting vulnerable energy consumers to choose the right energy providers (and save money).

Using inclusive creative processes to co-design initiatives and interventions with people who have lived experience, empowering choice and control. Ensuring the energy providers who create value, accrue value.

Reimagining libraries as centres of learning, community and commerce.

Fostering unique collaborations within creative spaces to produce visual communication that is unique, ownable and distinctly human made. Repositioning a library network for diverse communities and a new age.

Understanding diverse health seeking behaviours to pivot strategy.

Asking different questions,applying unique insights in the development of a strategies and activations that garner support and achieve intended results.

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Ellis Jones acknowledges the Indigenous people of Australia as the traditional custodians of the country on which we live and work. We value your traditions, customs and culture, and pay our respects to Elders past, present and emerging. We walk with you.