People are not the rational agents we think we are; and, often, we are unaware of the influence systems and institutions have on us, through the structures, experiences and communication they produce.
That has big implications for anyone seeking to develop policy and law, guide the economy, establish admired brands, design and sell products and services, ignite social movements, build and motivate teams, and design places and buildings – or simply live a long, happy life.
Watch: An introduction to behaviour
From social and market research to strategy, communication and initiative design. Creating the optimal conditions, enabling the enablers, being present and salient.
Understanding and measuring how awareness, access, systems, context, and bias inform decisions and behaviours.
Strategies, models and co-designed interventions to positively influence behaviour.
Communication, education and experiences that change and sustain behaviours, achieving impact over time.
Define and nurture the fundamental human attributes that make your skills and talents creative, productive and remarkable. Focus on who you are and what you can do. Download the playbook and get ready to receive a range of tools and resources as the community of practice grows and thrives.
Ellis Jones acknowledges the Indigenous people of Australia as the traditional custodians of the country on which we live and work. We value your traditions, customs and culture, and pay our respects to Elders past, present and emerging. We walk with you.
