Create a virtuous cycle of positive adopted behaviour, reaffirming experience, and peer advocacy.
Just as we are good at saying we'll do something, and not getting around to it, we are also prone to do something once and then falling back on old habits.
Often, this is because those around us haven't changed either.
Persistent behaviour change takes time and sustained effort, but often we don’t have a lot of time, particularly when time is money.
"I find the great thing in this world is not so much where we stand, but in what direction we are moving." - Oliver Wendell Holmes
Strategy activation is never a ‘set and forget’ exercise. It is a continuous process of evaluation, analysis, recalibration, reprioritisation, sequencing and responsive tactics.
Experimentation, pretotyping (co-design and market testing) and prototyping leads to modification of services and products in response to user preference, interaction and benefit. Each step improves efficiency, uptake and impact.
Behaviours are noticed, mimicked, directed, and enforced among the target group and then spread to different and/or broader populations. That movement needs to been encouraged and supported, but not owned.
Activation to achieve impact needs agility and creativity, and the leverage of earned resources. We need people to experience the benefits, deepen and repeat behaviours and advocate the impact.
The third Behaviour PlaySpace is Achieve Impact and it has three elements.
Define and nurture the fundamental human attributes that make your skills and talents creative, productive and remarkable. Focus on who you are and what you can do. Download the playbook and get ready to receive a range of tools and resources as the community of practice grows and thrives.
Ellis Jones acknowledges the Indigenous people of Australia as the traditional custodians of the country on which we live and work. We value your traditions, customs and culture, and pay our respects to Elders past, present and emerging. We walk with you.
